Go as u.r is thé one-stop vegan conscious concept in beauty designed for an urban lifestyle on the go. Offering a short, effective on-the-go beauty routine, Go as u.r is an honest but bold expression of what a conscious core can be. Designed & created in Antwerp - skincare created in Belgium and make-up in Italy.

Vegan skincare composed with a power concentration of effective natural ingredients. High-statement make-up blending plant-based waxes, oils & vitamins and effortless, timeless fashion built from sustainable and innovative fibers.